Are you a Zoomer?
I was working with a fitness organization with 4 gyms and had just expanded to 13 when I first heard the term “Zoomer”.
We merged with another chain of gyms in South Australia and then paid far too much for another chain in Western Australia to become Australia’s largest chain of gyms. ( in 12 months ) My then CEO, Greg Hurst accused me of all people of being a one. Thinking there was a derogatory element to term I did some investigation and was pleasantly surprised. It has nothing to do with going too fast. Fast is good and those that can’t keep up should get off the bus ( sorry for mixing my metaphors – if you know about the bus you will understand .)
Apparently Moses Znaimer coined the phrase to categorise a different type of “Baby Boomer”. We have a much increased life expectancy, alternate retirement strategies, reinvent everything we touch and colour outside of the lines. Basically Boomers gone hyper! Our defining traits include acknowledgment of our strengths and pursuit or our growth options. We don’t just cope better, we mastermind coping skills, have a sustained intellectual curiosity and a sense of purpose and importantly serve as inspirational role models to motivate peers.
We also use modern medicine, healthy lifestyles, and a grand “can do” attitude to get what we want. Some people predict that Zoomers are likely to live in excess of 120 years of age. Sound like you? Something else that Zoomers are known for is their business prowess. Everything just seems to work for us and I know why! If you are not a baby boomer, you can still become “Zoomer like” by copying our traits! Nice.
Zoomers make awesome employees, great employers and still out populate, out-spend and out leverage every other generation ever born. Now here is the kicker. It is way too easy to fall off the definition. When things start to go not quite as well as they did in your business, what I inevitably find is it is because the previously all-conquering Zoomer has lost their way and integrated back into the main stream business world. “Do what they do and you will get what they got.”
If you need to get some more Zee back into your Zoom, talk to me. Get back into the 9 traits and enjoy the business successes and the 12 decade life you deserve. ( Take away: get some more Zee in your Zoom! )